iiii Magazine is an independent arts and culture publication, based in London and Manchester. Combining a selfaware sense of humour, with a love of cultural ephemera - iiii sets no limit on subject, matter or form, publishing a range of content from incisive criticism, personal essays and memories, humour pieces and odes to oddities, appealing to target audiences between the ages of 18 and above.
The design interpreted a graphological approach described by iiii where the ‘tiny things can be portals, emotional resonance can be found in simple grammar forms’.
Responding to the question of what would a ‘graphological’ website look and act like, the design references the way in which we (as users) interact, engage and read content online. We were tasked with developing the identity and visual language of iiii as well as designing and developing a website which acted as a medium to the articles.