Having written songs for established musicians such as Britney Spears, Leona Lewis and Clean Bandit, Ina Wroldsen pursued a solo singing career with Sony Music Entertainment.
We were tasked with creating a visual identity for Ina that was steeped in the roots of her native country, Norway. We took inspiration from the viking runic alphabet that had been stylised to give the strong and independent characteristics that she wanted to be associated with.
I was also tasked with creating album art visuals for two of her singles as well as developing concepts and animating videos for social media promotional purposes. Additionally, I animated a lyric video for her single ‘Strongest’ which has garnered over 22 million views on YouTube.